About
Strategic Communications and Marketing leader with 20 years of experience driving impact for mission-driven organizations in public health, education, and sustainability. I excel at translating complex information into compelling narratives, designing integrated communication systems, and leveraging behavioral insights to foster awareness, trust, and action. Proven ability to lead multi-channel campaigns, secure funding, and build strong stakeholder relationships that advance critical societal change.
Work
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Summary
Leads institute-wide communications to amplify faculty research, promote public programs, and engage funders, civic leaders, and the public, significantly enhancing institutional visibility and engagement.
Highlights
Directed comprehensive communications strategies to amplify faculty research and public programs, significantly increasing engagement with funders, civic leaders, and the public.
Managed multi-channel content strategies across web, social, newsletter, and print, ensuring alignment with institutional goals and enhancing brand consistency.
Oversaw end-to-end production of high-impact reports, event collateral, and media outreach materials, supporting critical academic and public engagement initiatives.
Leveraged qualitative research and AI tools to analyze audience insights, shaping data-driven messaging that resonated with target demographics and improved campaign effectiveness.
Designed and implemented communication systems that unified visual identity and voice across teams, fostering cross-functional collaboration and strategic goal alignment.
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Summary
Directed comprehensive branding, communications, and clinical trial recruitment efforts for global vaccine research, significantly expanding public engagement and support.
Highlights
Directed comprehensive branding and communications strategies for global vaccine research, successfully recruiting clinical trial participants and enhancing public understanding.
Developed targeted donor messaging and proactive crisis communication plans in collaboration with nonprofit partners, strengthening fundraising and public trust.
Managed end-to-end digital strategy, creative development, and tailored messaging, effectively engaging diverse audiences across platforms including Meta, Reddit, and LinkedIn.
Executed high-impact multimedia campaigns across Meta, Reddit, and LinkedIn, significantly increasing public awareness and engagement for critical health initiatives.
Ensured all communications aligned with fundraising targets, public health objectives, and scientific integrity, building credibility and support for research.
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Summary
Managed strategic communications for environmental safety, sustainability, and risk programs, enhancing stakeholder engagement and public visibility.
Highlights
Produced strategic messaging for complex sustainability and risk programs, effectively translating technical information for diverse audiences.
Led the development of comprehensive donor and stakeholder communications, including reports and newsletters, fostering stronger relationships and support.
Collaborated with external partners to execute high-impact policy visibility campaigns, increasing public awareness and advocacy.
Directed successful volunteer engagement and internal recognition initiatives, boosting participation and morale within the organization.
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Summary
Managed communications strategy and public relations to advance environmental stewardship, engaging diverse stakeholders and aligning messaging with strategic goals.
Highlights
Managed comprehensive communications strategy and public relations initiatives, significantly advancing environmental stewardship goals across the university.
Developed impactful content and campaigns that successfully engaged students, donors, and community stakeholders, driving participation and support.
Oversaw visual design, compelling storytelling, and cross-departmental communications, ensuring consistent brand messaging.
Partnered with nonprofit boards to align public messaging with strategic goals, enhancing organizational coherence and impact.
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Summary
Led outreach and education on recycling, environmental policy, and civic responsibility, securing funding and building community relationships.
Highlights
Led comprehensive outreach and education programs on recycling, environmental policy, and civic responsibility, increasing public participation and awareness across the county.
Authored and secured grants, successfully obtaining critical funding for key sustainability programs.
Designed and implemented impactful public campaigns utilizing Community-Based Social Marketing (CBSM) strategies, driving measurable behavior change.
Managed and expanded volunteer programs, cultivating lasting community relationships and enhancing program reach.
Awards
Best Overall Campaign
Awarded By
PRSA Mid-Atlantic (COVID-19 Research)
Recognized for exceptional brand alignment, audience engagement, and design leadership across sectors for COVID-19 research campaigns.
Certificates
Skills
Strategic Communications
Crisis Communications, Media Relations, Communications Strategy, Public Relations, Brand Management, Narrative Structure, Policy Visibility Campaigns, Stakeholder Engagement, Cross-functional Collaboration.
Digital Marketing
Digital Campaigns, Digital Advertising, SEO and Analytics, Multimedia Production, Graphic Design, Web Content Management, Social Media Management, Content Strategy, Storytelling, Audience Segmentation, Behavioral Insights, AI Tools.
Fundraising & Partnerships
Donor Engagement, Grant + Report Writing, Community Partnerships, Nonprofit Partnerships, Fundraising Communications.
Program Management & Education
Behavior Change Marketing, Community-Based Social Marketing (CBSM), Program Development, Outreach & Education, Volunteer Management, Scientific Communication.